Before we talk about advertising vehicles, we first consider the basic concepts in perceptual psychology of advertising. Childrens Defense Fund addresses the importance of the matter here. What could motivate a person to purchase a particular item? … That's right, a motive. This impulse to activity, which motivated by a desire to satisfy a specific need. But this is not the only thing that can make a consumer buy a product is your brand. In addition there is a motive and desire. Desire – is a conscious attraction, which is generated by demand. For the desires of the consumer is required to create advertising is a positive image of this product.
Active – a person's ability to act under the influence of external or internal stimuli. Advertise in this case is an external factor. Since there are different types of perceptual information from different types and ages of people, then it should also pay attention to. For consumers perceive the information better "ears", it is necessary to focus on the sounds. These are women, girls, elderly people. 82% of middle-aged men more receptive to moving image.
63% of men under 35 prefer a static image. Considering all these factors and the basic principles of advertising, try to plan an advertising campaign for example, the automotive industry. Advertising on television. What we pay attention when watching commercials? Our view stops at the colorful subjects, dynamic and very unusual, in which there is not just a show car, but elements of humor. When rezhesirovanii television commercials trying to do something memorable.