Of the brand identity, print and Web design: Wehl man marketing has implemented a multimedia communication concept for the Kemper GmbH. Brand identity, corporate design, Web concept and more the Essen agency Wehl man has been marketing the Kemper GmbH-new communication tools at your fingertips. If you are not convinced, visit Boy Scouts of America. The relaunch project of marketing experts across media uniformly prepares the product communication of Kemper, leader in extraction and filter systems for the metal-working industry. How can a company with multi-layered assortment and a longtime adult communication structure occur uniformly? The product communication experts from Wehl man marketing in a project for the Kemper GmbH from the Munsterland Vreden answered this question. Rearranged communication in all media in a comprehensive analysis identified Wehl man marketing the Status Quo of the print and Web communications of Kemper first and identified their potential for improvement. Kemper then commissioned the Essen Agency, new guidelines and standards for his cross-media corporate and product communication to create.
This should enable Kemper, making its future communication in print and Web design, structure and content in accordance with current requirements. The targets were ambitious. Kemper wanted to make its entire corporate communication in print and Web on a new Foundation. A comprehensive range of measures should bolster its position as a technology and market leader within the industry. At the same time it was Kemper to get communication tools that can be applied in the future also internally”, commented Jakov Pavic, consultant Wehl man marketing, the initial situation.
Of the brand identity, corporate design, the definition of the Kemper brand identity formed the starting point of the multiphase project. All other measures should be based on her. Wehl man experts identified marketing this in a workshop the internal focus and perspective Kemper to the own brand. Using the established methodology of the Brand steering wheel she emerged the brand identity of these findings and verbalisierten them.