If you want a Web site with many visitors who buy, you need three basic ingredients: connect with him or her; privacy, stop thinking about them as a group and start thinking about him or her as a person and establish yourself as an expert in your subject. What does this mean? If you want more people to visit your website is because you’re selling something. This may be a product such as electronic books, clothes, music, or something less tangible tools such as commercial or … AdSense. The list is huge.
People who come to your website are not necessarily going to buy from you. To buy from you, they need a degree of confidence in what you do, your product and you as a person. The Internet is very impersonal. Your Web site is a collection of words, sounds and graphics and possibly videos. It is not a person. In contrast, visitors to your website if people and their language is human, which means that their communication includes a level of connection, intimacy and trust with another person.
This connection, intimacy and trust can establish the as follows: Connection The connection is established when the visit in less than five seconds. Just the theme of your website must be related to what he or she is seeking. So although the word “free” is the most traded on the Internet, do not put your content in your meta tags or unless you offer something related to sex or to offer something for free. The way your website is found by your potential customers is via search engines, via articles that have posted on other sites, such as article directories, via links from other sites or forums etc. .. If you spend all these links to the theme of your website, people will be arriving on a connection to its content. Privacy Do not talk to your prospective customers as fools or “customers” talk to them in a respectful and friendly. Obviously if your Web site are products for the scientific community as to not speak to them as if they are surfing. Trust your future customers to have confidence in you must make known that you know everything there is to know about what you sell. This can be done by writing articles about your topic, entering related associations, making it known that you have certificates and licenses in the subject and, importantly, being an author of a book on the subject.