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11. Analyze the achievements and failures of competitors. Picks up the successful trend and checks whether the suspect. 12. If website promotion use only honest methods of promotion. And, accordingly, to avoid black optimization methods, such as: filling empty page keywords, and generate doorway pages, invisible text, cloaking, etc. Short-term effect of these measures will eventually lead to various sanctions search engines, up to removal from the database.

13. Creating a site map site contains links to all pages. Map to podderzhivayt-to-date, constantly updating references to it. Sitemap allow search spiders to index all the web site. 14. Use attractive titles notable headlines. On the Internet, people only view the text, but do not read them, and all that they are turning their attention – it's headlines. 15.

The presence of global links Global links – these are links that do not change, are on each page and serve to access to the main sections of the site with different pages – some sort of global navigation on the site. Center for Responsible Business is likely to agree. 16. Optimizing your site. Without measures to optimize the website promotion, to put it mildly, inadequate. Using keywords in tag title (the most important element) in the title and the text of the page. Make sure that the page text matches the theme of your key phrase. 17. Usability is very important to make sure that the site complied with all rules of etiquette. Must Remember that people spend more time on sites that are friendly decorated and arranged. For example, do not use PDF-files for the publication of your information to read in a mode online. Change the color to "use" references and use a good informative headings. 18. The optimal page size smaller size of your page, the better. Optimize your images on the site, make sure the pages load quickly. 19.Dizayn site should be simple, but beautiful. 20. The amount of content to create a site of up to 30 pages with high quality original content. Thus, the search engines that will index your site. Besides, it increase the chances get into the search results for many key demands. 21. Choosing a domain name. Company name should be used if the site is dedicated to the company, and its purpose – it's promotion of the organization. You do not need many words, it is best summarized, otherwise people will remember to address. 22. Pick up the successful keywords. There are different techniques to follow them and continually work with key phrases.

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