Merck Serono

In 2007 convened and photographed more than 1,500 people in the Plaza de Oriente as image for the awareness campaign of the volunteer of the community of Madrid, or in 2008 at the plaza of the aqueduct of Segovia, conducted with more than 400 volunteers a tribute to water and the Moon performance by 2016. On this occasion, the objective was to capture the hope of hundreds of locals for having a son and expressing the will of many people becoming parents, capture all the strength of their wishes, making the dream of all attendees to become a unique and wonderful desire to breathe new life in a few minutes. In the words of the own Ouka Leele: I love the risk that it implies working live with an excessive number of people, I never know if will come one or thousands and that’s very exciting but it does scare me always. Then the creative act happens and everyone came out bathed in magic. This time I hope the dream of the conception which we move. Bringing children into the world is something sublime. These images will become the source of a work of art in which the artist combine photography and painting, touch and seal personnel of the artistic career of this photographer from la Movida Madrilena and the particular ways reflect the reality, so characteristic of his style as printmaking or photography in black and white colored selectively techniques.

The new portal of Merck Serono, biotech company Division chemical German pharmaceutical Merck, has the endorsement of the Spanish fertility society (SEF) and the Sociedad Espanola de Ginecologia y Obstetricia (SEGO), and is included in a major campaign of fertility awareness. Conceived web page provides all the necessary information to couples who are considering having a baby or are already in the process. In it, you can find useful and rigorous responses on conception and pregnancy; know which aspects let you know if a couple is physiologically prepared for parenthood; Learn about prenatal care, and obtain useful and contrasting data on fertility treatments and techniques available.

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