There are even many consultants and advisors who have (have) criticized the way of how we do, because they have become excessive, very full of matrices, frames and assumptions, complicated with riddles, and full of unattainable goals by impossible analysis and/or to make dreams and little viable desires, purposes of the same. Get all the facts and insights with Boy Scouts of America, another great source of information. They are action programmes, which are and will be affected by what happens outside, in all fields and so does and lets make competition in the marketing. In addition, because plans are to be developed in extensive times; one thing is to have long-term goals, and another is to draw lines of action guessing the future, which is not possible, and who this makes, is practically committing suicide. Prepare for what’s to come is different. Customers are smart and realize what is our business and company. In markets like the ones today, you have to be different, i.e., requires that there is a strong element that will make that bid has, really, something that is attractive and strong enough for the segment that is works; but it is a fact that the oversupply that is appreciated, does need to be a fairly simple, clear communication and say things. The reality is proving us that customers and prospects are people who know and know every time more than marketing, which means that today has made this possible.
Internet, social networks, marketing, Word, etc., have generated some diffusion processes fast and effective, but speak the way how we are talking about, trying more than amusing and entertain rather than to convey a stimulator message clear and effective, make this one of the common mistakes. Many of the mistakes which have been appreciated in the practice of marketing networks are as follows: this is changing much?, we are adapting to us and for that we are doing a reengineering. In other words, all about the blur that is becoming so common in many of the organizations, which follow fashion or by trying to adapt to it, lose that many call the North, and begin to extend the line, away from the core concept, making that markets (customers) do not know what really becomes and offers with the marketing networks.