USP Unique

Explaining his term, R. Reeves pointed out that the effective advertising strategy, which he described as "unique selling proposition '(USP), must satisfy three basic conditions: 1. Each advertisement must contain a specific proposal for the consumer: buy that product and get it this particular benefit. 2. The proposal must be … Continue reading

Outdoor Advertising

Entrepreneurs are opening firms, institutions, small shops, beauty salons and fitness centers, but as they compete with the monsters of the business, taken the most advantageous position? Service quality, lower cost services and a large assortment of goods. But in order for people to know all the benefits that businesses … Continue reading

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